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Gelli Baff was just a logo and a product before The In Thing turned it into one of 2007's biggest sucess stories, going on to win the highly coveted "Kids Gift of the Year" award. I re-branded the product to make it more appealing to its target market. I designed the box art for the entire product range as well as the the website to fit in with the DRTV ads running on Nikelodeon.